This privacy policy outlines how BMF® Wheels handles your personal information when you visit our website or make a purchase. Protecting your privacy is important to us, and we are committed to being transparent about the data we collect. Please take a moment to review this policy.
What Information We Collect
BMF® Wheels collects certain information to provide and improve our products and services. Data collection is limited to what is relevant for the specified purposes.
We may collect the following types of information:
- Contact information such as name, email address, phone number, and mailing address when you create an account or place an order.
- Payment information such as payment card number, expiration date, and billing address when you make a purchase. This data is encrypted and securely stored by our payment processor.
- Account information such as username, password, order history, and communication preferences when you register for an account.
- Website usage data such as pages visited, links clicked, files downloaded, and other actions to analyze site activity and improve the user experience. This data is collected anonymously.
- Communications such as emails, SMS, social media messages, and other exchanges when you contact us or request support.
- Device information such as browser type, operating system, IP address, and general location information based on your IP. This allows us to optimize the site for your device.
- Cookies and tracking technologies to analyze site traffic, understand user behavior, and deliver more relevant content. You can control cookie preferences through your browser settings.
How We Use This Information
The information collected by BMF® Wheels is used for the following purposes:
- Processing orders and managing your account
- Responding to inquiries, comments, or support requests
- Sending product updates, announcements, special offers, and other marketing communications
- Improving website functionality and optimizing the user experience
- Detecting and preventing fraud, spam, abuse, security issues, and other harmful activity
- Analyzing site usage, trends, and statistics to improve our offerings
- Complying with legal obligations and enforcing our terms of service
We only process personal information for the purposes stated in this policy or otherwise disclosed at the time of collection. We will obtain consent before using data for any other purpose.
Information Sharing
BMF® Wheels does not sell or rent your personal information to third parties. We only share it in the following circumstances:
- With third party service partners and contractors to provide site functionality, process orders, and conduct other business operations on our behalf. These partners are bound by strict confidentiality terms and may not use your data for any other purpose.
- With payment processors to complete purchases, refunds, and related transactions. This may include sharing payment information like credit card number.
- With shipping carriers to fulfill orders and deliver products. This requires sharing shipping address and contact details.
- With law enforcement agencies or third parties if required to comply with legal process, respond to claims, or protect BMF® Wheels rights and property.
- In case of a merger, acquisition, bankruptcy, or other transfer of all or part of our assets, your information may be transferred as part of the transaction.
Other than the above, we do not share your personal information without your consent.
Data Retention
We retain personal information as long as required to fulfill the purposes in this policy, unless a longer period is required by law. Account information is kept while the account is active. Order data is maintained for analysis and regulatory purposes.
When personal information is no longer needed, we securely delete or destroy it. Please contact us to delete your account and personal information if you no longer wish to use our website or services.
Cookies and Do Not Track
BMF® Wheels uses cookies and other tracking technologies to analyze site traffic, optimize the user experience, and deliver more relevant content. These tools also help protect against fraud and other malicious activity.
You have full control over your cookie settings through your browser. The website will work whether you allow cookies or not, but your experience may be affected.
We do not currently respond to web browser Do Not Track (DNT) signals at this time.
Security Measures
We employ appropriate technical and organizational measures designed to protect user information against unauthorized or unlawful processing and accidental loss, destruction, or damage.
All data is stored on secure cloud infrastructure. Transmissions over the Internet are encrypted. Account credentials are salted and hashed rather than stored in plain text. Access to personal data is restricted to authorized personnel only.
However, no security measures can be 100% effective, and we cannot guarantee the absolute security of your information. Providing personal data carries inherent risks that you must accept. Please take appropriate precautions and use strong passwords to help keep your account secure.
Children’s Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children without parental consent. If you believe we may have inadvertently collected such information, please contact us to request deletion.
California Privacy Rights
California law grants residents certain rights and imposes restrictions regarding the personal information of California consumers. If you reside in California, you have the following rights:
- Request access to your data that BMF® Wheels collects, uses, or discloses about you
- Request deletion of your personal information
- Opt out of the “sale” of your data, where applicable
- Not receive discriminatory treatment for exercising these rights
To make a request under the California Consumer Privacy Act (CCPA), contact us indicating you are a California resident making a CCPA request. Valid requests will be honored within 30 days.
International Data Transfers
BMF® Wheels is based in the United States and your information is collected under U.S. laws. By using our website or providing your information, you consent to the transfer, processing, and storage of such data in the U.S. and other countries where we operate.
Changes to This Policy
We may update this privacy policy to reflect changes to our practices and services. The updated version will be indicated by the “Last Updated” date at the top. Any changes become effective immediately upon posting the revised policy.
Continued use of BMF® Wheels after a notice of changes has been communicated indicates you accept the revisions. We encourage you to periodically review this page for the latest information on our privacy practices.
Contact Information
If you have any questions about this privacy policy, please contact our Data Protection Officer:
Email: [email protected]
Phone: (888) 555-1234
Postal Address:
BMF® Wheels
330 North Brand Blvd
Glendale, CA 91203
Thank you for choosing BMF® Wheels!
